Horizont: Does Otto Normalverbraucher (Eng. John Doe) Care About Robots and Artificial Intelligence

Chris Boos, founder and CEO of Arago, will appear in a panel debate on the role of artificial intelligence (AI) in marketing at Deutscher Medienkongress 2018 in Frankfurt on January 17th, 2018. Deutscher Medienkongress is a key conference for the German media landscape. His participation was announced by the marketing industry magazine Horizont, which is also the main host of the event.

Boos is introduced as a pioneer and main spokesperson in the field of AI. At the same time, Arago is presented as an international operating enterprise developing solutions to take over tedious tasks in companies and giving employees more time to be creative. Boos is convinced that AI is able to play a helping role in the future of marketing. Today, an AI could already execute 80% of human tasks. “Computers did not become much smarter but we structured our work in a way that is easier accessible for machines,” argues Boos referencing an article in Süddeutsche Zeitung. His discussion partner will be Ulrike Handel, CEO of media group Dentsu Aegis Network Germany. Dentsu Aegis Network is a globally operating communications, media and digital agency.

The congress will feature, amongst others, prominent speakers such as former boxing champion and businessman Dr Wladimir Klitschko, German bestseller author Frank Schätzing and BBC Global News Ltd. CEO Jim Egan.

Arago Redaktion 21. November 2017

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